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Week 3 :: Emily Maier

by on October 20, 2010

After the class critique last Monday I felt that my design needed more personality to mimic the strong personality of Monique, the creator.  Because of this I decided to go for a hand-drawn look for the font as well as a hand drawn more script style for the illustrations.

The font that I used here is a quick sample drawn with the brush tool and some of the things that I am looking at sharpening are the spacing between the letters. the similarity between ascenders and descenders as well as the x height and y height.  I am also focusing on the symmetry of the whole title and the weight that it has in order to differentiate the hierarchy and the important aspects of the title.  One of the solutions that I came up with in terms of hierarchy is using a different font for the words “pasta company” to contrast the script style of the brand name, as well as size, and I am testing whether or not the word “company” is necessary or if “co.” is more useful.

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From → Designs

2 Comments
  1. csleh permalink

    On the last example, the type almost looks like it’s made out of fettucini noodles. That might be fun inspiration.
    Good luck with the designs!

  2. always i used to read smaller articles that as well clear their motive,
    and that is also happening with this post which I am reading at this time.

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