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Weeks 4-5:: Emily Maier

by on November 8, 2010

At the beginning of week four we were starting to work on our designs for the stationary.  We were encouraged to explore color, black and white, and many other design choices within the boundaries of the formating for stationary.  I learned a lot about placement, and how different elements align and how the overall appearance is effected by those choices.

 

My initial drafts for the stationary were mostly black and white with a few color elements.  After the first meeting and critique I added important elements a a hint of color to most of the stationary to come up with these examples.

After the further discussion about the stationary I need to focus on the spacing between the elements as well as alignment and hierarchy.  I need to make connections between elements such as the primary information and the secondary information as well as the graphic elements and the text.

The next few items that we worked on are the labels for the classic line, t-shirts, aprons, and recipe cards.  It was easier to think about these items after working on the stationary.  I felt like I had a base to start from in terms of relationships between text and graphics and the visual space.  I worked on grouping information and the hierarchy of information and then how that relates to the graphic elements in my designs.

I want to focus on the color combinations and making them more visually attractive.  I need to go in and tighten up the relationships between all of the various labels.  I am also going to experiment with size and line weight of some of the information.

I need to do a lot of work on my t-shirt designs, my aprons and my recipe cards, in terms of hierarchy of information as well as something that is more playful and wearable.

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